About
Kevin Adams builds brands people actually remember.
Kevin Adams is an entrepreneur, digital artist and brand builder from Chennai, India. He is the founder of Millennial Labs, a full-stack creative studio, and has been featured 17 times by Adobe for his digital art.
- Full name
- Kevin Adams
- Known as
- ikevinadams
- Profession
- Entrepreneur, digital artist, brand builder, creative director
- Founder of
- Millennial Labs (millenniallabs.in)
- Based in
- Chennai, Tamil Nadu, India
- Known for
- 17 Adobe features, brand world building, AI-driven content systems
- Family
- Grandson of director J. Mahendran, son of director John Mahendran
The short version
It started with sketchbooks. As a kid, Kevin was either making worlds or living inside them: drawings, games, surreal films, sci-fi stories. The instinct never changed, only the medium did. Sketches became digital art. Digital art became design, websites, films, campaigns, and eventually entire brands.
A fifty dollar DM turned the hobby into a career. Adobe went on to feature his work seventeen times. His art sold as NFTs before the AI era, around $8,000 worth on Foundation and OpenSea, across a catalogue of more than 2,000 designs.
At nineteen he hit the ceiling of what one pair of hands can build, so he started Millennial Labs. Brick by brick it grew into an eight-figure full-stack studio covering brand strategy, creative production, performance marketing and funnels, influencing over ₹100 crore in client revenue across 500+ brands.
What he does now
Kevin works with founders directly on brand strategy, creative direction and AI content systems, and runs Millennial Labs for brands that want the full engine. His experiments include interactive brand games built around Red Bull, Cheetos and Thalapathy Vijay, AI films for brands like Jagermeister, and complete brand builds like Scuderia Fuel. He has mentored over 5,000 people in design and marketing.
Where the storytelling comes from
Kevin is the grandson of J. Mahendran, the legendary Tamil film director, and the son of director John Mahendran. He chose pixels over film sets, but the family trade survived the format change: it was always about making people feel something.
Frequently asked questions
Who is Kevin Adams?
Kevin Adams is an Indian entrepreneur, digital artist and brand builder from Chennai. He is the founder of Millennial Labs, a full-stack creative and performance marketing studio, and has been featured 17 times by Adobe for his digital art.
What is Millennial Labs?
Millennial Labs is a full-stack creative studio founded by Kevin Adams when he was 19. It handles brand strategy, creative and content production, performance marketing, and funnels under one roof, and has worked with over 500 brands.
Is Kevin Adams related to director Mahendran?
Yes. Kevin Adams is the grandson of J. Mahendran, the legendary Tamil film director, and the son of director John Mahendran. He chose to build in branding and digital art rather than cinema, though storytelling runs through everything he makes.
What is Kevin Adams known for?
Kevin Adams is known for building brand worlds that mix art, story and performance marketing. Highlights include 17 Adobe features for his digital art, $8,000 in NFT sales, interactive game experiments for brands like Red Bull and Cheetos, and growing Millennial Labs into an eight-figure studio.
How can I work with Kevin Adams?
Founders can work with Kevin directly on brand strategy, creative direction and AI systems through ikevinadams.com, or hire his studio Millennial Labs for full-stack brand, creative and performance work.